Brian Limond's limmy.com is a hoot!
He just wrote me back and confirmed that "limmy" is indeed pronounced:
"like Jimmy with an L."
Some of my dumb and dumber Canadian friends and I thought it might be "LIMEY" because he's from like Scotland or Ireland or someplace British,or somefing ...but my friend "S" was right when she wrote:
"It would be pronounced limb-ee, like Lemmy, but with an "i" instead of an "e". I don't think a Glaswegian would call themselves anything that sounds like "limey".
Oh well, Corona lovers, no matter how you slice it... Limmy's blog rocks! Check out his brilliant videos like YES or NO and the See You Next Tuesday! variations, listed under "playthings" and "xylophone."